Live tool/tool/merchandising-roas-threshold-calculator

Merchandising ROAS Threshold Calculator

Estimate the ROAS floor you need from average order value, gross margin, fees, and fulfillment costs.

BusinessMarketingAnalytics

Average order value

Gross margin

Platform / payment fees

Fulfillment cost

Allowable CAC

$45.56

Break-even ROAS

2.02x

Gross margin dollars

$62.56

Fixed order costs

$17.00