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Break-Even ROAS Calculator

Estimate the minimum ROAS required to avoid losing money after product, fulfillment, and payment costs.

MarketingFinanceEcommerce

Average order value

Product cost

Fulfillment and shipping

Payment / marketplace fees

Contribution / order

$38.32

Contribution margin

0.5%

Break-even ROAS

2.04x

Variable fees

$39.68